As the blog had been built using WordPress, it made sense to find an E-commerce solution that fitted in seamlessly with our past work. For this I chose the popular WordPress plugin ‘Woocommerce’, and modified it to fit in with the design of the Wonkypeach blog. Uploading new products is simple and quick, as is keeping track of current stock levels and orders.
Alongside the shift in focus, I also redesigned the Wonkypeach logo as the previous logo was less adaptable to physical packaging. Working alongside Emma at Wonkypeach, I found a bold, simple and flexible wordmark that stands out amongst their competitors who tend to use similar looking handwritten fonts for their logos.
The new Wonkypeach E-commerce site is bold and eye catching, with all the functionality required of a modern online shop.
By keeping the design of the new shopping sections of the site similar to the blog we had already built, the blogging part of the site could be kept as it is, so no search visibility was lost, which allowed Wonkypeach to leverage the popularity of its blog for the new store.